words by Warren Scheske
With this years graphic I wanted to blend digital and analog techniques in order to make the artwork. I have always been impressed with the way Skevik balances hand-craftsmanship with precision technology in order to get the best results for their product; this year I wanted to use that approach with the graphic.
I began the process by sculpting a 3-dimensional digital surface. Starting with three basic forms I fractured and shifted the surfaces until they began to read as one plane. The overall dimensions of the plane were determined by the size of a Skevik topsheet and the surface was designed to be viewed from above. After sculpting this surface, it was simply a matter of getting the right colouring and lighting before projecting the surface into the image seen below.
Once this digital image was created I left the computer behind and made a painting of the same surface (shown below). Unlike the digital image, the painting is imperfect. It introduces a new layer of detail and texture to the image. Next, I brought the two images back together by overlaying the digital image and the painting. I wanted the two layers to work together to create the final effect. The digital image gives a solid reading of the depth in the surface, while the hand painting softens the image and gives it texture. Together, the two layers compete for the eye creating a flux between the perfection of the digital image and the brush strokes of the painting - you can see this effect in the image below.
A few more details where added in the final stages of the design process: the Skevik name, information about the skis, and some subtle lines. These final touches are what turns the work from a rectangular piece of art into a shapely ski graphic. Although interesting to look at on a computer, this graphic is best enjoyed firmly attached to your feet.
Each time I create a graphic for the brothers at Skevik, I try to add some diversity to the lineup. It is my hope that this year’s graphic appeals to a wide variety of skiers who can find something they like in the bold geometry and subtle colours of the design. If you found the process that got me there interesting, then that is all the better.