July 18, 2014

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THE WKND Custom Graphic

HEAD:

A brief correspondence on how a graphic came to be.

SUB HEAD:

As recounted by David Giovando.

COPY:

David: Can I do a graphic for you guys?

Skevik: Sure.

2 years later

David: My graphic’s ready.

Skevik: What graphic?

David: You know, the one I was telling you about.

Skevik: …

David: It’s called Different Vibes and depending on which foot you have each ski on, it makes a smiley face or a frown. Plus, it has pineapple wearing sunglasses on it, so you can’t really go wrong.

Skevik: I also see it's a collaboration of sorts in an attempt to shamelessly plug your blog, itsthewknd.com

David: That is correct.

Skevik: If skiers contact us demanding they need this graphic, I suppose it's fine to hook them up for THE WKND?

David: Yes.

Skevik: Good talk.

David: No, GREAT talk.